And That’s The Way It Is


And That’s The Way It Is is a collaboration between the University of Texas’s public art program Landmarks and The Office for Creative Research from the spring of 2012. Drawing on transcripts from the Cronkite archives held by the Briscoe Center and live news feeds from around the country, Rubin has designed a digital interface that intertwines Cronkite’s legendary broadcasts with contemporary journalism projected into a choreographed basket weave across the CMA facade. In this, we see Cronkite’s transcripts represented by the Courier font while the live news is represented by Verdana. As a group of sixty students, faculty, and art enthusiasts gathered for the debut of the piece, the collective loud of the crowd carried throughout the newly appointed Walter Cronkite courtyard and struck the appropriate tonality for this unveiling: acknowledging communication.

The projection begins with the visual transcripts from the first 30 minute broadcast Walter Cronkite gave in 1963. This seminal broadcast includes an interview with then President John F Kennedy and marks a turning point in Cronkite’s relationship with CBS, a career that would span almost 20 years. It also ushers the viewer into an era rife with conflict, with Cronkite driving the dialogue to poignancy.


Photos of And That’s The Way It Is on Flickr


2013 CoD+A Award Winner, Public Spaces category
2013 Public Art Network year-in-review, selected project. “The Public Art Network Year in Review program recognizes exemplary and innovative, permanent or temporary public art works created or debuted in the previous calendar year.”



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